Canary Wharf Value Partners

Business Development

It is widely accepted that companies lacking vision and strategy rarely grow and hardly remain sustainable. Adapting daily operations to long-term goals while properly assessing risks is a certain way for a company to successfully grow, out-compete its rivals and create real value for its shareholders.

The development and refinement of corporate strategy includes the evaluation, review and adaptation of the company’s vision and targets while taking into account the sector’s latest data and economic conditions. The review of the corporate strategy results in a new business plan (new long-term goals, key performance indicators) and an assessment of the current operational and organisational model’s ability to support the new strategy.

Business planning is crucial throughout the lifecycle of a company. At its initial stages, a business plan may help in:

  • The objective evaluation of the potential financial returns of a new business venture
  • The identification of critical success factors (CSFs)
  • Attracting investors by clearly communicating the business dynamics
  • Providing a roadmap and a benchmark against which future performance can be measured

Even in harsh times, the business plans are the means to:

  • Renegotiate financing terms with financial institutions. This way, liquidity that is crucial for a company’s survival and recovery, can be provided.
  • Identify divestment options
  • Identify areas of improvement
  • Commit to a reengineering / turnaround strategy

Canary Wharf Value Partners is committed to developing tailor-made business plans.Our highly qualified professionals can help you carry out the model review, model support and model-build activities you need to make key decisions and improve your strategic outcomes.

The assessment and monitoring of a company’s effectiveness and efficiency is a complex process. Executives and shareholders need a set of indicators in order to be able to measure the company’s performance. The use of such indicators can increase company value as they are a reliable source of constant information on all important company parameters such as effectiveness, competitiveness, market share, sales categories, productivity, current company culture, goals met, etc.

CWVP provides customized solutions according to your organization’s structure, its goals and strategic vision, CWVP is able to create a dynamic set of tools for assessing organizational performance and efficiency for executives, allowing them to make informed decisions based in the most up-to-date data available.

As an integrated function which combines all the commercial activities and the distribution of a company’s product and/or services, marketing has become extremely important due to the new challenges of the current economic environment originating mainly from globalization and the resultant ever-growing competition. Innovation and rapid development of new marketing strategies impels companies to take new initiatives and actions so they can keep up with new developments. Digital and social media marketing, for example, is not an alternative method of product and services promotion but rather one which incorporates all traditional and modern methods of marketing (i.e. promotion, advertising etc).

The services we offer include the drafting and implementation of marketing plans which improve commercial activities and the distribution of companies’ products or services after we have thoroughly studied and determined all parameters related to their commercialization: product (inspection of the product’s characteristics), price (review of the price determination model), distribution (study of the product’s distribution channels) and promotion (assessment of current promotion and communication activities based on the characteristics of the product).

Our extensive experience in managing development projects allows us to create proposals that are customized to the target project based on the nature, the capabilities and experience of your organization. We can undertake the whole process of preparing a successful proposal or provide assistance during the preparation by conducting the appropriate analyses in several sectors, providing applicants with the suitable information in order to justify their project effectively. CWVP’s financial managers are experienced budget drafters, which allows them to create realistic budgets according to the activities involved in the project.

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